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75% of global newsrooms now use AI, survey reveals ethical challenges

MENA Newswire News Desk: London, UK – September 8, 2024 – A global survey conducted by JournalismAI between April and July 2023 has found that 75% of newsrooms worldwide are now utilizing AI across various operational areas, including news gathering, production, and distribution. The survey, which involved 105 media organizations from 46 countries, underscores the increasing use of AI in journalism, while also highlighting significant ethical concerns around bias, transparency, and editorial independence.

75% of global newsrooms now use AI, survey reveals ethical challenges
Image used for illustration purposes only.

Led by Professor Charlie Beckett and co-authored by Mira Yaseen, the survey explores how AI is reshaping newsrooms in regions such as Sub-Saharan Africa, the Middle East, Latin America, Asia Pacific, Europe, and North America. It reveals that 90% of respondents are using AI in news production, while 80% have adopted AI tools in news distribution. These tools include optical character recognition (OCR), natural language processing (NLP), and generative AI (genAI) applications such as ChatGPT, which streamline tasks like transcription, content tagging, and headline generation.

“AI is rapidly becoming an integral part of newsroom operations, enabling journalists to automate repetitive tasks and focus more on investigative reporting and creativity,” said Professor Charlie Beckett, director of JournalismAI at the London School of Economics (LSE). “However, it’s crucial that newsrooms develop clear ethical guidelines to avoid exacerbating bias and to ensure transparency in their use of AI.”

Despite the widespread adoption of AI, the survey found that over 60% of respondents raised concerns about the ethical implications of AI integration, with particular emphasis on algorithmic bias, accuracy, and the risk of undermining editorial independence. The report also highlights that 33% of newsrooms have either developed or are in the process of developing formal AI strategies, while others remain in the experimental phase, applying AI tools on a case-by-case basis.

Mira Yaseen, co-author of the report, pointed out the need for ongoing oversight and human involvement in AI-driven processes. “Our respondents were clear that AI can free up time for journalists to work on more meaningful stories, but there is still a significant need for human oversight to ensure the ethical use of AI, particularly when it comes to avoiding bias and maintaining journalistic integrity,” Yaseen said.

The survey also highlights the disparities in AI adoption between the Global North and Global South. While organizations in North America and Europe are more advanced in their AI usage, organizations in the Global South face unique challenges. 43% of respondents from Sub-Saharan Africa, Latin America, and Asia Pacific cited difficulties such as lack of internet access, AI literacy, and language limitations. For example, media organizations in countries like Malawi, Egypt, and the Philippines reported that their AI tools struggle with regional languages and accents, making it difficult to use transcription and translation software effectively.

The organizations that participated in the survey include AFPReutersThe Associated PressDaily MaverickMalaysiakiniIl Sole 24 OreAlMasry AlYoumEl TiempoTN, Newtral, The Paper, and many others. Contributions came from a wide range of newsrooms, including Alpha Media HoldingsNation Media GroupPrimedia Media BroadcastingScrollThe Texas Tribune, and NPR.

Despite these challenges, 80% of organizations surveyed expect AI to play a larger role in their operations in the coming years, especially in areas like content personalization, audience engagement, and automated fact-checking. However, respondents warned that without robust ethical frameworks, the use of AI could lead to further erosion of public trust in journalism.

Supported by the Google News Initiative, the JournalismAI project concludes that AI offers significant potential for efficiency and innovation in newsrooms. As newsrooms continue to adopt AI, maintaining human oversight and ethical transparency will be critical to safeguarding the future of journalism.

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